Weekend Digest: April 19, 2019
Fri Apr 19

Weekend Digest: April 19, 2019

F.B. International’s Weekend Digest is a breakdown of noteworthy items we discovered throughout the week.

More from this week’s theme: Technology Serving Beauty a New Face

Image sourced from Opté.

Every time you think 3D printing has reached its novelty threshold, another market finds a new, cooler way to use it. This time, it’s the beauty industry. This recent article from Allure breaks down some of the fascinating products that will hit shelves soon, thanks to 3D printers.

Image sourced from Review Journal.

Ever wish you could print out the perfect shade and amount of cover up for an imperfection? Dermatologists and engineers paired up to make this a reality, creating the Opté Precision Skin System. This handheld device is more or less a 3-D makeup printer that has a “a mini ink-jet that squirts out teeny droplets of foundation (each one finer than a strand of hair) to cover spots, pointillism-style, until they are seamlessly hidden.” Whereas printing an entire face of makeup is still far off at this point, the Opté device prints out a small mix of foundation that can be blended. It’s taken ‘spot treatment’ to a new level.

Image sourced from Neutrogena.

3D printing also has innovations for those who tend to focus more on the ‘skin health’ side of beauty. Face masks have become immensely popular, but a ‘one-size-fits-all’ approach hasn’t worked for everyone. To counter this issue, Neutrogena has launched MaskiD. Marketed as “the first and only personalized micro-3D printed face mask delivered right to your door,” these masks use the same technology iPhone uses to unlock phones with a glance. What’s more is that because these masks are printed pixel by pixel, consumers can customize the active ingredients in each part of the mask. Their platform allows for specifications that can place certain nutrients in the part of the mask that treats the under-eye area, and others for the forehead, for example.

It won’t be long before these products are widely available, especially with MaskiD slated for arrival before the end of 2019. It will be interesting to see how many 3D printing devices are a part of our beauty regimens in the coming years.

Upcoming events you may be interested in:

May 16: Marketing Strategies for Global Trade Shows: One Size Does Not Fit All. Luncheon program sponsored by the International Trade Association of Greater Chicago. Presentation by Larry Kulchawik, Author, Trade Shows from One Country to the Next, who will examine three critical areas when planning for a trade show abroad: Rules & regulation differences; Exhibit design style; Cultural differences when engaging with a global buyer. 11:45 a.m. – 2:00 p.m., Carlucci Rosemont, 6111 North River Road, Rosemont, IL. ITA/GC Members – $50; Nonmembers – $75.

Author: Tyler Myles, Marketing Associate

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